Blog › Appearances and press
Podcast guesting, press releases, media kits and the other third party pages that prove who you are.
An appearance is worth most in the seven days after release and most guests do nothing with them. Here is the routine, hour by hour where it matters, that turns one episode into a page on your record, a host relationship, and material for a month.
Hosts get dozens of pitches a week and book a handful. Here is what the ones they accept have in common, a pitch you can adapt, where to find shows that fit, and the follow up that turns one booking into three.
Not all appearances are worth the same. The shows that build a record have five things in common, and the biggest show you can get on is rarely one of them. How to choose, how to sequence, and when to say no.
Downloads are the benefit everyone counts and the least valuable one. Here are the seven things an interview does for a person that outlast the episode, how each one works, and how to make sure you collect it.
Press releases look like something only big companies do, which is exactly why one works for a person. The structure, a template, what to link, and the wires that take it for under $150.
What a producer needs in order to press record, what belongs on a media kit page versus your bio, and the eight sections that get you booked without a back and forth.
Every interview you give is a dated, transcribed, third party page about you. Almost nobody collects them. Here is what to keep, where to put it, and how to make each appearance count twice.