Knowledge panels
What is a Google knowledge panel, and why don't you have one?
A plain explanation of the Google knowledge panel, where it comes from, why most people never get one, and how to check whether Google has an entity for you.
Someone just asked ChatGPT about you.
A client before the call. A producer before the booking. A journalist before the quote. They check the machine first now, and for most experts it hesitates, picks the wrong person, or describes a job you left years ago. MeMyself makes you the one person it is sure about.
$2,500 setup. Live in 30 days with your first published interview, or your money back.
What the machine knows about you
With MeMyself.fyi
- ChatGPT names your role, your company and your latest work
- Google treats your own site as the official page about you
- Every profile you own counts as one person, not six strangers
- Your interviews are collected, dated and linked in one place
- An entry in Wikidata, the database Google reads directly, where you qualify
Without it
- "Several people share that name. Which one do you mean?"
- A 2019 conference bio speaks for you, with the job you left
- Your LinkedIn, fourth result down, behind someone else's
- Interviews scattered across the web, half the links dead
- Nothing the machine can trust as yours, so it guesses
Built for
- Founders
- Coaches
- Consultants
- Authors
- Speakers
- Executives
- & other Thought Leaders
What changes when the machine is sure about you
The first impression changes everywhere your name gets typed, and it starts working before you are in the room.
You are the answer, not a result.
For a name search the AI answer is the whole page. With a record, that page says your role, your company, your book and your last three shows, and cites you as the source.
Bookers say yes in ten seconds.
Hosts, producers and event organizers check you before they reply. A page with your topics, your intro and your last ten appearances is the easiest yes they will give all week.
Your namesake stops taking your credit.
The dentist, the footballer, the other consultant. One record, one name form everywhere, and the machine stops guessing which of you it is talking about.
Every interview keeps working.
An episode is a dated, third party page that vouches for you. Collected on your record, each one makes the next one count for more. Lost, it evaporates in a week.
The people you are compared to already have this.
Ask an assistant about the founder you pitch against, the speaker competing for your slot, the author whose book sits next to yours, and it answers in full, with sources. Ask it about you and it shrugs. The difference is not talent or track record. It is whether the machine has a record it trusts. When a client checks both of you, one of you exists.
Example: Dax Hamman
Before MeMyself.fyi
Hard to find, and easy to get wrong. Google had split him into two entities, one of them fed by a 2014 author bio that still said CSO at Chango. While fundraising, investors who looked him up got conflicting answers about what he did now. Podcast hosts who checked found an old title and a dead link, and some never booked. Because the facts did not agree, Google ignored most of what was true.
With MeMyself.fyi
One record on dax.fyi, every profile matching it, a Wikidata entry referenced claim by claim, his interviews collected in one place. Google merged the entity and he claimed the knowledge panel in September 2026. Ask any assistant now and it names FOMO.ai, the Chango exit, Hard Part First and 84Futures, and cites his own site.
dax.fyiWikidataSearch Engine Land
The web's secret graph.
Google, ChatGPT and the other assistants do not read your website the way a person does. Underneath the words there is a hidden layer (called schema) where a page describes who someone is in a form a machine can trust: this is a person, they work here, they wrote this book, and these profiles all belong to the same human.
That hidden layer is how the web, Google and the AI models keep track of people and companies (entities). When it is missing they guess, and they guess from whatever they can find. When it is there, and every source agrees with it, they are sure. Most personal websites have none of it.
- You described once, on a page you own, in the form machines trust
- Every profile you control marked as the same person
- Your companies, books and shows connected to you, not just mentioned
- Every interview added as another outside page that agrees
- An entry in Wikidata where you qualify, the open database Google reads directly
- Progress you can see in Google Search Console each month
Thirty days, three steps, one interview.
The first step does most of the work, and it is the one you will enjoy.
Day 1
The interview
A recorded conversation, published as a real podcast episode. It becomes your first third party appearance, and the questions are built to draw out what is not online about you yet, because that is what Google rewards most.
Day 10
Your record, confirmed
We turn the interview, your bio and your links into a fact set you approve line by line. Nothing unconfirmed goes live. Then we make every profile you own agree with it.
Day 30
Live, with proof
Your site on your domain with the full hidden graph, a media kit a producer can book from, Wikidata where you qualify, Search Console, one press release, and screenshots of what every assistant said about you on day one.
Once you go live, choose how fast you want to grow your presence.
Some MeMyself.fyi identities we have built.
Three people, three brands, the same structure underneath.
Dax Hammandax.fyi
CEO of FOMO.ai, five-time founder, writer. Home page owns every fact, media kit for booking only, Wikidata entry referenced claim by claim.
Outcome: Google knowledge panel claimed and verified, September 2026
Sarah Lockwoodsarahwallinglockwood.com
Founder of two companies, each linked as an entity of its own from one Person node.
Julie Anne DavisIn progressjulieannedavis.com
Founder, author and former attorney. Her brand kit, a Book node, a booking only media kit.
Everything it takes to be the person the machine is sure about
Claim yourself online.
$2,500delivered in 30 days
- Recorded interview, published as an episode
- Your record, every fact confirmed by you
- Site on your domain: bio, media kit, press and speaking
- The full hidden graph on every page
- Consistency pass across your profiles
- Wikidata where you qualify
- Search Console set up, indexing requested
- One press release, written and sent
- AI answer check, day one and day 90
- One hour positioning session
Our promise
Live on your domain with your first published interview inside 30 days, or your setup fee back.
What happens after that in Google and the assistants is measured, not promised. The 90 day check shows you.
After the setup, pick one
Four ways to go from there. Three keep the record current; the first is simply walking away with what we built.
Walk away
$0a month
- Everything we built is yours: the site files, the record, the schema
- Host it anywhere
- Nothing updates unless you update it
For people who want the record and will keep it themselves.
Maintain
$149a month
- Hosting on your domain
- Every new appearance added
- Monthly Search Console, AI answer and graph report
- Quarterly fact refresh
The usual choice. $1,490 a year if paid annually.
Grow
$750a month
- Everything in Maintain
- One placement a month on an outside show
- A press release each quarter
- Topic positioning kept current
For a launch, a book, or steady visibility without doing the outreach yourself.
Lead
$1,500a month
- Everything in Maintain
- Three or four placements a month
- A press release every month
- Speaking enquiry capture and outreach
For people selling something expensive: a practice, a fund, a book with a publisher behind it.
Before you ask.
Will I get a knowledge panel?
Nobody can promise that. Google builds the entity on its own schedule and shows the panel when it is confident. We build the record it reads, make every source agree, and teach the claim process for the day it appears.
I already have a website.
Good. If it states your facts plainly, carries one Person node with sameAs links, lists your appearances and your profiles all agree with it, you may not need us. Most personal sites do none of those. Book the free check and we will tell you honestly.
Do I need my own domain?
Yes. The point is one address you control that everything else points at. If you do not have one, we help you choose and buy it. Hosting is included in every plan.
How long until the machines notice?
The site is live in 30 days. Assistants that search the web live reflect it within weeks of indexing. The ones answering from training data catch up when their models refresh, which can take months. The 90 day check shows you which is which.
What if I stop paying?
You keep an export of your record and the site files and can host them anywhere. The appearances feed, the monthly report and our hosting stop.
Blog and resources.
Plain explanations with diagrams and steps. No pitch inside; the footer does that.
Appearances and press
After the episode: the first week routine that makes an appearance count
An appearance is worth most in the seven days after release and most guests do nothing with them. Here is the routine, hour by hour where it matters, that turns one episode into a page on your record, a host relationship, and material for a month.
Appearances and press
How to get booked on podcasts: a pitch that hosts say yes to
Hosts get dozens of pitches a week and book a handful. Here is what the ones they accept have in common, a pitch you can adapt, where to find shows that fit, and the follow up that turns one booking into three.