Knowledge panels
What is a Google knowledge panel, and why don't you have one?
A plain explanation of the Google knowledge panel, where it comes from, why most people never get one, and how to check whether Google has an entity for you.
Knowledge panels
Wikidata for people: when you qualify, and how to add yourself without getting deleted
What Wikidata is to Google, the notability bar for a person, the handful of properties worth adding, the exact way to attach references, and why a thin entry does more harm than none.
Schema and the graph
The Google knowledge graph, explained for people, not programmers
What Google's knowledge graph actually is, how a person gets into it, why it sometimes holds two versions of you, and what the kgmid code in a search address tells you about your own entry.
Schema and the graph
Structured data is the hidden graph of the web
Every web page has two layers: the one people read and the one machines read. Here is what the machine layer is, how it links people to companies, books and shows, and why it decides what Google and AI say about you.
Schema and the graph
Person schema: what to put on your own site, and the sameAs line that matters most
The properties a Person node on your home page should carry, the identifier that everything else points at, the sameAs rules, and the mistakes that quietly create two of you.
AI search
How AI search decides who you are: AI Overviews, AI Mode and the citation problem
What actually happens when someone types your name into Google's AI features or an assistant, which sources get cited, why a namesake can win, and what a person can do about it.
Knowledge panels
Google Search Console for your own name: the report that shows your record working
How to set up Search Console for a personal site, request indexing, read the handful of reports that matter for a name search, and spot the moment Google starts connecting your name to your record.