Panel vendors have found lawyers, and lawyers are the worst possible buyers. A bought panel rests on the same fabricated sources Google removes, and for an attorney those sources are also communications about your services. What the vendors actually do, which professional conduct rules it runs into, and the honest route that ends in the same box.
Almost every referral ends in a name search, and for most attorneys that search shows directories, an old firm bio and someone else with the same name. A walk through the five things a prospect actually sees in Google and in ChatGPT, why each one happens, and the order to fix them in.
A lateral move resets more of your search presence than most attorneys expect. The old firm owns the bio Google trusts, the directories lag for months, and prospects call the wrong number. What actually breaks when you move, a checklist for the weeks before and after, and how to make sure the next move costs nothing.