Appearances and press
How to promote your book after launch week is over
Most book promotion advice stops at launch week. If your book is already out, here is what keeps it selling: evidence, appearances and a record people can find.
Appearances and press
How to market your book without a publicist
A publicist is one way to market a book, not the only one. What to do yourself, in what order, and which parts keep working long after launch.
Authority and EEAT
Book marketing in 2026: what still works and what has stopped
A plain look at book marketing in 2026: what still sells books, what has stopped working, and how readers now check an author before they buy.